Product Development
We work with brands that matter and clients that get it.
Developing and marketing new products to benefit both established and startup companies.
Digital Business
Creating products and services that revolutionize the digital economy for brands and organizations.
If you’re looking for a long, exhaustive bullet point waterfall of our capabilities, good news, you’re almost there!
Capabilities.
Combining the strongest elements of research, strategy, design, marketing, and technology.
• Business Strategy
• Brand & Communications
• Data Science
• Research & Design
• Website Development
• E-commerce
• Material Sourcing
• Manufacturing
• Brand Strategy
• Product Development
• Brand Consulting
• Product Testing
• User Experience
• Creative Design
• Technology
• Content Management
• Social Media
• Digital Strategy
• Videography
• Photography
• Marketing
• Storyboarding
• Post Production
• Commercials
Research & Analytics
Our research team identifies audience needs, attitudes and behaviour, in order to define why and how users want to interact with a brand. Our analytics group determines KPIs and analyzes interaction to continually improve the experience and effectiveness of each program.
• Focus groups & surveys
• Usability studies
• Website, social & campaign analytics
• Social listening & trendspotting
• Dashboard & reporting tool development
Strategy & Planning
We translate research insights into marketing and business strategy. Our team devises a clear plan to achieve core brand and business goals, from raising awareness and shaping brand perception to creating engaged user bases and catalyzing specific behaviour.
• Brand planning & marketing
• Business & organizational consulting
• Mobile strategy
• Product strategy
• Communications & connections planning
• CRM strategy
• Social media strategy
User Experience
Our interaction designers and content strategists create the architecture for platforms and experiences that are intuitive and enjoyable to use, while exceeding clients’ business and marketing goals.
• User personas & scenarios
• Content strategy
• Interaction design
• Business analysis
• Information architecture
• Mobile experience design
Creative
Our creative team develops brand experiences across multiple channels and digital touchpoints, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action.
• Creative concepts
• Visual design
• Product design
• In-store digital & mobile
• Copywriting
• Production & asset development
Studio
Our studio is dedicated to producing motion, photography, audio and editorial content for all platforms. Our specialist production team works to bring creative ideas to life on every platform required to reach the people who matter to our clients’ businesses.
• Audio design
• Print production
• Interactive production
• Product shots
• Graphic design
• Editorial content
• Video production
• Motion graphics
Technology
Our team develops solutions for our clients that enable their business operations. We build systems to be scalable, stable and extensible, while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure each solution is realized as intended.
• Technology leadership
• Quality assurance
• Content management
• Social technology
• Rich Web apps
• Business analysis
• Mobile development
• Service-oriented architecture
• Media management
• E-commerce
Communications
We help clients integrate social media into their business and marketing plans, providing the strategy, creativity and implementation required to create communities and engage key audiences in meaningful ways.
• Strategic planning
• Communications campaigns
• Editorial & content development
• Launch & technology communications
• Social platform maintenance
• Media & influencer outreach
• Community engagement & curation
Management
Our unique group of digital program management specialists provides clients with expert partners. They help manage and deploy the resources clients need to bring campaigns and initiatives to life, capitalize on emerging opportunities, and achieve strategic goals.
• Planning
• Team oversight
• Change management
• Operational strategy
• Risk management & mitigation
• Budget, resource & schedule management
Video Production
We work with you to create a strategic and dynamic approach to your content, which ensures that your content and its distribution is aligned with the overall goals for your brand or company. Our expertise covers all aspects of videography; from corporate, educational, to commercial video content. Our services include shooting, editing, post production, colour grading, motion graphics, visual effects, and more. We are experts in distribution of your content to both your target audience as well as new customers.
• Videography
• Photography
• Marketing
• Storyboarding
• Post Production
• Commercials
Services.
We provide an arsenal of tools to ensure your business strives.
Product Development
Lifestyle Brands works alongside companies to create new digital products. Our work consists of creating product design, content, e-commerce websites, mobile solutions, and Web applications.
Branding
Brands need to be built for the real world to inspire radical change. Our process of experience-led brand strategy and identity design ensures whatever we create is considered within the context of real-life products and services.
Commerce
Transactions should be more than transactional. Our commerce practice partners with brands to define new products and go-to-market strategies, implementing new ideas and platforms to reinforce brand love and loyalty.
Integrated Marketing
Powerful consumer insights bring together the best of creative and communication thinking. The outcome is a highly collaborative, creative, user-first approach to strategy that scales through traditional and nontraditional media channels.
Product Sourcing
Lifestyle Brands help companies prosper in the development of product sourcing and manufacturing. We strongly believe that quality is number one when it comes to the success and longevity of the brand.
Social Media
Lifestyle Brands helps our customers connect with today’s consumers by advocating and building effective and engaging social media platforms. We create online communities to develop viral marketing initiatives for today’s leading brands.
How we work.
Small teams working on big challenges in honest collaboration with our clients.
Lifestyle Brands exists for companies with the desire to lean into tomorrow, regardless of their state of evolution today. We’re a true partner, whether we’re expanding awareness of your existing products, building a ground-breaking new platform or joining both through social connectivity. Since 2006, we have produced innovative, successful products through our focus on collaboration, culture and behaviour.
Lifestyle Brands is structured to collaborate closely with our clients. Through activities like hands-on design studios and product immersion, to collaborating in a remote location to shoot a commercial or campaign, we learn your business and uncover new opportunities.
Small Teams
- Interdisciplinary teams with big ideas.
- Design and prototyping from day one.
Client as partner
- Clients join the team to help us truly understand their business.
- Putting users first transforms client organizations and how we work together.
Process.
How we solve problems and produce great work.
1. Discover
We begin by having the client describe their business and the system on which it operates. From there, we interview stakeholders and assess the company’s documents. We proceed to direct analytical reviews of our client’s current digital endeavors and look at how we can expand them. To finish the job, we begin primary research to better understand the target audience and look at the problem from their perspective.
2. Plan
Our planning process transforms research into a simple and easy-to-use set of goals and guidelines. This information contributes to defining the company’s future market positioning. Next, we create a ‘plan of attack’ which includes feature prioritization, product roadmaps, media planning, and layouts for organizing the project. These blueprints include the specific timelines and resource requirements required for the project to succeed.
3. Create & Iterate
In this phase of development, we use the aforementioned blueprints to lay down a digital prototype for the project. From graphic designers to website creation specialists, to programmers, professionals from various backgrounds then work together to create the best product for your company. The result is a combination of polished ideas optimized to drive your company forward.
4. Implement
During the Implementation phase, we transform ideas and plans into a working program. Implementation is where we integrate design, technological and content development, and advertising. This phase is divided into three categories, each with its own specific purpose. The “Design and Development” section includes website creation; “Production” spans the development of content, and the “Outreach” sector takes care of online advertising.
5. Measure
Our work goes far beyond simply coding a website or designing mobile sites; we use customer data profiles to create a more relevant and entrancing experience for users that increases their connection to your brand. Our measurement experts span Web, campaign, and social analytics, which are often provided to clients as interactive online dashboards. Such measures will ensure our client’s company’s success.
6. Evolve
To improve performance, we analyze all the data collected from every project. In order to best serve you, we use a test-and-learn methodology to ensure our services remain unmatched. We strive to bring you better products, so that both our companies can prosper. From increasing your e-commerce orders to driving your app to the “top charts”, we want to see our client’s products succeed.
A simple, iterative process.
Learn
Iterate
Launch
Locations.
Headquarters / Remote Offices / Associates / Manufactures
